Your Ecommerce Brand Is Worth More Than You Think. Let’s Prove It.
ExitForge prepares DTC and Shopify brands for acquisition, engineered exits that protect your valuation, accelerate buyer confidence, and close on your terms.
Trusted by ecommerce founders
across the US & EU
Most Ecommerce Exits Leave Money on the Table
Messy Financials
Buyers discount what they can’t verify. Unreconciled P&Ls and inconsistent EBITDA definitions kill deals before they start.
No Data Room
Without an indexed, QA’d data room, due diligence drags on for months — or collapses entirely.
Founder Dependency
If the business can’t run without you, buyers see risk — not value. That’s a valuation haircut waiting to happen.
Engineered Exits.
Built to Close.
Our flagship 8-10 week Sprint takes your brand from “thinking about selling” to “buyer-ready”, with the financial rigour acquirers demand.
Exit Readiness Score & Priority Plan
A full diagnostic of your business’s acquisition readiness, with a prioritised action roadmap.
Normalised EBITDA Bridge
Reported-to-adjusted EBITDA reconciliation that stands up to buyer scrutiny. QoE-lite standard.
Working Capital & Cash Conversion Pack
Seasonal trends, NWC targets, and cash cycle analysis — the pack buyers’ advisors actually request.
KPI Definition Bible
Ecommerce-specific metric definitions (CAC, LTV, AOV, cohort retention) locked down so your numbers tell one consistent story.
Data Room Build & File QA
Indexed, evidence-mapped virtual data room populated and quality-checked before a single buyer logs in.
Management Q&A Prep & Red-Flag Rehearsal
Mock diligence sessions so you handle tough buyer questions with confidence, not panic.
Three Phases.
One Outcome.
Phase 1
Weeks 1–2
Diagnose
We audit your financials, KPIs, and operations. You get your Exit Readiness Score and a clear priority map.
Phase 2
Weeks 3–7
Build
We normalise your EBITDA, construct the working capital pack, define your KPIs, and populate your data room.
Phase 3
Weeks 8–10
Harden
Mock Q&A sessions, red-flag rehearsals, and final file QA. You walk into the process battle-tested.
From kickoff to buyer-ready in under 90 days.
Is This You?
- You run a DTC or Shopify brand doing £50K–£250K/month
- You’re 6–24 months from a potential exit or acquisition
- Your financials are ‘good enough’ but not buyer-grade
- You’ve never been through a sale process before
- You want to maximise valuation — not just close a deal
If you checked 3 or more, let’s talk.
Book a Strategy CallBeyond the Sprint
Vendor Assistance
Already in a live process? We embed alongside your advisor to manage the data flow, field diligence queries, and protect your timeline.
Buy-Side Diligence
Acquiring an ecommerce brand? We run financial and operational diligence so you buy with confidence.
Pre-Exit CFO Ops
Not ready to sprint yet? Our 3–6 month retainer gets your finance function exit-grade before the clock starts.
The Numbers Speak
£0M+
Combined Exit Value Advised
8–10 Weeks
Average Sprint Duration
0+
Data Room Items QA'd Per Sprint
0
Deals Collapsed Post-Sprint
ExitForge turned our ‘good enough’ financials into a data room that had two buyers competing within weeks. We closed 20% above our initial target.
Sarah M.
DTC Skincare Founder, US
I was terrified of the due diligence process. After the Sprint, I walked into every meeting knowing exactly what they’d ask — and having every answer ready.
James L.
Shopify Fashion Brand, EU
Who’s Behind ExitForge
ExitForge was built by an ecommerce operator, qualified accountant, and M&A advisor who's been on both sides of the table. After running and scaling DTC brands, they saw the same pattern: great businesses losing value because they weren't prepared for the process. ExitForge exists to fix that.
Ready to See What Your Brand Is Really Worth?
Book a free, no-obligation Exit Readiness Audit. In 30 minutes, we’ll tell you exactly where you stand, and what it’ll take to get buyer-ready.
No pitch. No pressure. Just clarity.